Yvon Chouinard

Yvon Chouinard. Music Department: 180° South. Yvon Chouinard is founder of outdoor wear maker Patagonia, based in Ventura, California. Chouinard doesn't have his own office at Patagonia's California headquarters. Since 1984, the company has had no private offices. His apparel business took off in the 1970s when Chouinard imported rugby shirts from England and sold them to climbers. Since 1985, Patagonia has set aside 1% of sales to finance grassroots...