Lawrence Grossman

Lawrence Grossman. Additional Crew: PBS NewsHour. Lawrence K. Grossman, a former advertising executive, transformed PBS over eight years. Despite his initial reluctance to spend the required money, PBS became the first broadcast network to deliver its programming by satellite. He expanded the influence of the MacNeil/Lehrer program by lengthening it to an hour, from a half-hour, and started the "Frontline" documentary series as well as the 13-part series "Vietnam: A...