Park Bo-gum

Park Bo-gum is a South Korean actor, singer, and musician. A household name in South Korea and a top Korean Wave (Hallyu) star internationally, Park is widely beloved not only for his expressive performances but also for his wholesome and upright image. Considered an immense talent with versatility that shines across time and genre, he is the youngest artist to be named Gallup Korea's Television Actor of the Year, and is also the first and only actor to ever top Forbes Korea Power Celebrity list. Through his performances and public image, Park has been referred to as the "Prince of Asia" and "Asia's Boyfriend". An endorser of a wide range of brands inside and outside his home country, the "Park Bo-gum Effect", coined by the Korean Business Research Institute, refers to his consistent high brand reputation ranking indicating his effectiveness as an endorser across different demographics.